average frequency

/ˌæv(ə)rɪdʒ 'fri:kwənsi/ noun
the average number of times a consumer will see a particular advertisement
We will have to buy a lot of advertising time to attain a high average frequency.
What average frequency do we need to get this advertisement across to the target audience?

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • Frequency averaging — In telecommunication, the term frequency averaging has the following meanings: #The process by which the relative phases of precision clocks are compared for the purpose of defining a single time standard. #A process in which network… …   Wikipedia

  • Frequency (disambiguation) — Frequency refers to how often an event occurs within a period of time.It may also refer to: General * Audio frequency, a periodic vibration whose frequency is audible to the average human. * Statistical frequency, the number of times an event… …   Wikipedia

  • Frequency scaling — (also known as frequency ramping) is, in computer architecture, the technique of ramping a processor s frequency so as to achieve performance gains. Frequency ramping was the dominant force in commodity processor performance increases from the… …   Wikipedia

  • Frequency — For other uses, see Frequency (disambiguation). Three cyclically flashing lights, from lowest frequency (top) to highest frequency (bottom). f is the frequency in hertz (Hz), meaning the number of cycles per second. T is the period in seconds (s) …   Wikipedia

  • Frequency divider — A frequency divider, also called a clock divider or scaler or prescaler, is a circuit that takes an input signal of a frequency, fin, and generates an output signal of a frequency: where n is an integer. Phase locked loop frequency synthesizers… …   Wikipedia

  • Average — In mathematics, an average, or central tendency[1] of a data set is a measure of the middle value of the data set. Average is one form of central tendency. Not all central tendencies should be considered definitions of average. There are many… …   Wikipedia

  • Frequency spectrum — Familiar concepts associated with a frequency are colors, musical notes, radio/TV channels, and even the regular rotation of the earth. A source of light can have many colors mixed together and in different amounts (intensities). A rainbow, or… …   Wikipedia

  • Frequency mutineers — The Frequency Mutineers or The FM are performance artists who met as Licensed DJs at WBGU 88.1 FM/NET (Bowling Green State University, Bowling Green, Ohio, USA). Their shows focus on Live P.A. including analog/digital turntablism, beatmatched… …   Wikipedia

  • Average Price/Rate Option —    An option whose settlement value is based on the difference between the strike price of the option and the average of the spot rates of the underlying instrument on which the option is based, over the life of the option. The averaging can be… …   Financial and business terms

  • frequency — 1) The number of times the average person in a target market is exposed to an advertising message during a given period. 2) The number of times an advertisement is repeated in a given medium (television, radio, etc. ) within a given period,… …   Big dictionary of business and management

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.